Sustainable Future
The crucial need of co-existing between nature and urban landscapes is reflected in the color palettes and the stories from where they come: urban concrete and formal darks meer nature's mid-tones and bright shades.
Eco-Fashion, lo-fi, laboratory-grown fabrics, food fashion, fusing product and garment, beetroot-dying, victimless leather, bone ivory, up-cycling and all the other experiments concentrating on environment issues, are so important; some ideas will eventually end up as valid solutions to problems we fight with, some are indispensable because of the discussion they rise.
Solutions are imperative to solve the paradox of the fashion industry obsessed by the nonstop change and the vital demand of sustainability. The focus has moved from pure aspect to content, with everything this brings along in terms of questions. Finishing and added functions are areas still to be explored and bringing in new complex and fascinating elements.
Craft techniques are reinterpreted and completed by using the newest technology. Warmth, comfort, caring, reassuring, and thoughtfulness are terminologies to have in mind when developing fabrics for the autumn and winter of 2010-2011.
PURITAN
Luxury and elegant esteem! Only the superb, regarding materials and finishing for regular clothing purpose is approved. Fabrics are coated, weightless, fluid-simply impeccable. Aspect is precise and perfect, feminine and sensual at the same time. Colors are subdued- the essence of the mood is material.
Colors: Pearl, Gesso, Tuxedo, Champagne, Venetian Red, Sable, Pecan, and Seal
REFLECTION
Tinted by technology! Playing with effects,light and shine-special effects applied to fabrics in finishing, printing, laminating or whatever is takes to deceive the eye. Technology and artificial materials in all aspects, is brought into play to achieve the trickster appearance. Exploiting interactive technology in clothing framework.
Colors: Golden Bronze, Lavender, Purple Taupe, Sky, Prussian Blu, Lotus, Tea Rose, and Canarino
RUGGED
Nature's resources! Exploring the relationship between the urban and natural landscape. Merging the industrial and the handcrafted techniques. Nature is dealt with under a man-made aspect, caring for the best components. Materials are natural or deviates from natural sources refined by using the best of industrial techniques in order to save the human dimension. Patterns or the supreme of nature's structures are handcrafted repetitions, embracing the small imperfections, adding life to expressions.
Colors: Palladium Blu, Burnished Red, Midnight, Flax, Tenne, Dark Oak, Antique Pewter, and Sandstone.
EXOTIC
Fashion Impact! It's all about color, dye, tint, hue... Decorations are complex: caliper drawings neatly colored or animated colored paintings. The curious clash of tapestry and techno. The interference of precise pattern and a texture. It's glamorously artistic.
Colors: Emerald, Deep Pink, Klien Blu, Royal Purple, Saffron, Cerulean, Eggplant, and Scarlet.
IDENTIKIT
Towards the future! The hyper newest technology is implemented in the story created by these dark shades and moods. Breaking down into single elements, looking through in order to discover what and preferably how. Materials are inspired from high technology and military industry. Pattern language in graphic.
Colors: Arsenic, Pietra, Deep Plum, Kynsna Green, Mocca, Anthra, Gray Mist, and Pirite.
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