Denim Trends from L.A. Market

Los Angeles is the west coast hub of the latest fashion trends and there is nothing more important in L.A. than the perfect pair of jeans. While recently attending the California Market Center (CMC) tradeshow, I noticed a marked difference in denim trends from fall/winter 2009 to spring/summer 2010. The following post will highlight the most notable changes to a wardrobe staple. GREY & BLACK The rocker look, made popular by celebrities like Kate Moss, has reinvigorated grey and black denim. The key to this trend is the silhouette. A slim leg keeps this look fresh and current. It looks sexy tucked into a pair of boots and chic with a simple flat. While we've seen grey and black denim through out fall/winter '09 the trend continues into spring/summer '10 with added distressing details and lightweight 8oz denim, making it more warm weather friendly. THE "JEGGING" This hybrid between a jean and legging has become affectionately known in L.A. as the "jegging". Jeggings are simply jeans with a higher spandex to cotton ratio and super clean and slim fit. They are not for everyone, although I would argue most women could wear them, even though they think they cannot. This look simply takes some getting used to. It is not a question of body type, but more age appropriateness. The jegging offered from Paige Premium Denim is my favorite because it has the right combination of cotton/spandex so it fits slim, but does not make thighs look like sausages. It also appears to have front pockets like a regular jean, but has just the outside details without the actual pouch on the inside, which avoids the dreaded pocket lines on the front of one's thighs. The jegging looks great with popular tunic and empire waist tops, which are a favorite among women, as they hide muffin tops and tummies. Some of the most popular styles from last year, such as the high-waisted trend and flashy crystals and embroidered details were rarely seen at this market. Perhaps celebrities like Jessica Simpson and her "mom jean" scandal, as well as the recent somber recession, have left people wanting more classic looks for denim. Overall, a slim leg is still very chic and trying a grey or black wash can be a fresh and unexpected way to liven up this summer's wardrobe. -Liz Rushton