We all know about the overnight success of Groupon, the deal-of-the-day (sometimes longer) website that is localized to major markets in the United States. Living Social followed suit offering similar concept. However, what I am here to tell you about what everyone, including me, are infatuated with- Gilt Groupe and Hautelook!
Both are online retailers that offer designer items at very affordable prices! Here's how Gilt described itself on its website-
“Invitation Only Shopping
Gilt Groupe provides invitation-only access to highly coveted products and experiences at insider prices. Each day, Gilt offers its members a curated selection of merchandise, including apparel, accessories and lifestyle items across the women’s, men’s and children’s categories. In addition, we provide the best in home decor and entertaining essentials, along with luxury travel packages and fantastic offers on local services and experiences. Most sales start at noon ET and last only 36 hours, making Gilt.com an exclusive shopping destination for luxury at up to 70% off.
First Come, First Served
All sales take place only on www.gilt.com and our full collection of merchandise is always available at the start of the sale, so be sure to log on early.
Advance PreviewTo introduce each brand, our designer bios and reels give you a preview of upcoming sales, must-have pieces and featured designers.”
It’s like your very own sample sale or trunk show!!! Hautelook brings a very similar idea to the table, but what I enjoy the most is the “deal-of-the-day” items because it’s usually at least 70% off! You will find anything from Paige Premium denim jeans to Gucci timepieces. Today’s special is a women’s charm bracelet watch from Dufonte by Lucien Piccard for only $30.
Not to excite you even more, both e-commerce companies offer great vacation deals all over the world! Talk about the world becoming a smaller place; these two fast growing companies are allowing more people to travel and enjoy the tropical islands at reasonable prices.
Ritz-Carlton Club, Kapalua BayCourtesy of Gilt.com
Dunton Hot Springs Colorado All-InclusiveCourtesy of Hautelook.com
I think what is feeding into Gilt or Hautelook's success is the sense of urgency consumers feel. I know I do. I wake up every morning, I check to see what that day’s deals are since I don’t want to miss out any specials and would just like to know what the day’s offerings are. Then of course it causes impulse buys because I do not want the deals to sell out. It definitely has caused some shopaholic-stress syndrome. One could never pass up a pair of Stuart Weitzman’s at 40%! The iPhone apps sure do not help. Now that I have spread the word about these two online treasures, just don’t get addicted to the hunting.
Happy Shopping! :)
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