Tuesday, March 1, 2011

Short Film Gives Us a Peak Behind New Collection

By: Jessica Brown


Fashion Designer Damir Doma gives us a look behind his Spring/Summer 2011 collection in a short film called “Exercise”. The video below gives us an idea of the mood, feel, and idea behind the line.



I’m loving the concept behind designers creating short films to convey inspiration and a message behind their work. This would be an exciting trend if fashion designers started summing up their new collections through a short film. Not only does it let us outsiders into their design process, but it also allows us to get to know the designer on a more personal basis. Being able to see the clothing up close and watch the way it moves is an amazing way to experience clothing!

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